HILIFE MUSIC GROUP — Timeline

Timeline

Company events, turning points and milestones that have shaped the direction of HILIFE MUSIC GROUP. This is a selection of significant moments — for a full list of releases and events, please contact customer services.

2025Release

Shanice Ashley — "This Love"

Shanice Ashley's single "This Love", featuring Dsunami and Tru Tone, is released on the HILIFE label (HIL-10570), with her album to follow.

Shanice Ashley — “This Love”, released on the HILIFE label
2024Release

Anton — "Sweet Love"

Anton's reimagining of the Anita Baker classic, featuring Mello D and Leonardo, is released on the HILIFE label (HIL-10549) ahead of his album "The Score".

Sweet Love cover artwork — Anton, on HILIFE MUSIC GROUP
2023Victory

The name, secured — and a year of releases

HILIFE MUSIC GROUP is successful in the court appeal (May) following the UK IPO ruling in its favour (December 2022) — the conclusion of the seven-year trademark dispute. US trade marks are registered in May, and UK trade marks in July. The label releases Tru Tone's "My Problems", "Baddie" and "Tru Luv", and Aaron Antone's "Hop Out".

7 recorded entries — 2023
  • 28 JulyRelease — Tru Tone, “Tru Love”. Catalogue number HIL-10518.
  • 14 JulyHILIFE MUSIC GROUP UK trade mark plateUK trade marks registered.
  • 22 JuneRelease — Tru Tone, “Baddie”. Catalogue number HIL-10515.
  • 14 JuneRelease — Aaron Antone, “Hop Out”. Catalogue number HIL-10514.
  • 30 MayHILIFE MUSIC GROUP brand card — court appealSuccessful in court appeal.
  • 21 MayRelease — Tru Tone, “My Problems”. Catalogue number HIL-10512.
  • 2 MayHILIFE MUSIC GROUP US and UK trade mark plateUS trade marks registered.
HILIFE MUSIC GROUP brand card — UK Intellectual Property Office ruling
202215 Years

Fifteen years of HILIFE

The new brand logo is introduced in January, connecting the brands across the group, and the fifteen-year anniversary is celebrated in July with a celebratory logo, events and limited-edition clothing. JORVINCI launches a new season and ad campaign, the production department is enlarged, and in December the UK IPO rules in HILIFE's favour.

9 recorded entries — 2022
  • 9 DecemberHILIFE MUSIC GROUP brand card — UK Intellectual Property Office rulingSuccessful in the UK Intellectual Property Office ruling.
  • 10 NovemberWebsite updated.
  • 18 SeptemberHILIFE MUSIC GROUP brand card — production departmentProduction department enlarged.
  • 18 SeptemberHILIFE MUSIC GROUP brand card — JORVINCIJORVINCI launch a new advertising campaign.
  • 10 AugustJORVINCI burgundy embroidered sweatshirt, HILIFE MUSIC GROUPJORVINCI launch a new season of clothing.
  • 7 JulyHILIFE MUSIC GROUP fifteen-year anniversary emblemFifteen-year anniversary.
  • 7 JulyHILIFE MUSIC GROUP fifteen-year celebratory emblemCelebratory logo introduced.
  • 11 JanuaryHILIFE MUSIC GROUP 2021 disc emblemNew brand logo introduced.
  • 7 JanuaryHILIFE MUSIC GROUP fifteen-year anniversary plateFifteen years since the commencement of operations.
Fifteen years of HILIFE MUSIC GROUP
2021Expansion

JORVINCI becomes a full subsidiary; FM Entertainment acquired

In May, the JORVINCI brand branches out as a full HILIFE GROUP subsidiary and the group acquires FM Entertainment, an events-management and artist-development company. Subsidiary HI5FIVE is incorporated in March, and the singles "Westside" and "Lifestyle" join the catalogue.

6 recorded entries — 2021
  • 14 SeptemberRelease — “Lifestyle”. Catalogue number HIL-10342. MP3, UK, Europe and US. Hip hop, R&B and swing.
  • 14 JulyRelease — “Westside”. Catalogue number HIL-10315. MP3, UK, Europe and US. Hip hop, R&B and swing.
  • 3 MayJORVINCI brand card, HILIFE MUSIC GROUPJORVINCI branches out as a full HILIFE GROUP subsidiary.
  • 3 MayFM Entertainment Group logo, acquired by HILIFE MUSIC GROUPFM Entertainment acquired.
  • 21 AprilRelease — “Lifestyle”. Catalogue number HIL-10233. MP3, UK, Europe and US. Hip hop, R&B and swing.
  • 22 MarchHI5FIVE silver emblem, HILIFE MUSIC GROUPSubsidiary HI5FIVE incorporated.
JORVINCI branches out as a full HILIFE GROUP subsidiary
2020Merger

HILIFE MEDIA merges with Muzik-I-Management

Subsidiary HILIFE MEDIA combines with artist-management company Muzik-I (April), and the releases "Diamonds" and "Nice and Slow" arrive on the label.

3 recorded entries — 2020
  • 15 AprilRelease — “Diamonds”. Catalogue number HIL-10294. MP3, UK, Europe and US. Hip hop, R&B and swing.
  • 15 AprilReception at a HILIFE MUSIC GROUP studioHILIFE MEDIA and Muzik-I-Management merger.
  • 14 JanuaryRelease — “Nice and Slow”. Catalogue number HIL-10316. MP3, UK, Europe and US. Hip hop, R&B and swing.
HILIFE MUSIC GROUP brand card — HILIFE MEDIA
2019Initiative

ARTIST 50–50 launches; HILIFE GROUP incorporated

HMG launches ARTIST 50–50 in May — the equal-partnership release model. Parent company HILIFE GROUP is incorporated in July, the world trade mark is registered in August, subsidiary HILIFE SPORT is incorporated in November, and "You Know How We Do" is released.

6 recorded entries — 2019
  • 14 NovemberHILIFE SPORT logo, HILIFE MUSIC GROUPSubsidiary HILIFE SPORT incorporated.
  • 25 SeptemberRelease — “City Lights”. Catalogue number HIL-10208. MP3, worldwide. Hip hop, R&B and swing.
  • 16 AugustWorld trade mark registered.
  • 12 JulyHILIFE GROUP metal disc emblemParent company HILIFE GROUP incorporated.
  • 14 MayHILIFE MUSIC GROUP brand card — ARTIST 50-50ARTIST 50–50 launched.
  • 11 JanuaryRelease — “You Know How We Do”. Catalogue number HIL-10173. MP3, UK, Europe and US. Hip hop, R&B and swing.
HILIFE MUSIC GROUP brand card — ARTIST 50-50
2018Platform

Direct Licensing opens the market

HILIFE launches Direct Licensing in August, making the group's music available to everyone. "Vibe Party" is released (HIL-10083), subsidiary JORVINCI is incorporated, and the group presents an industry award in October.

4 recorded entries — 2018
  • 11 OctoberLeicester Music & Entertainment Awards 2018 poster listing the shortlisted finalistsAn award presented at the Leicester Music and Entertainment Awards.
  • 21 AugustHILIFE MUSIC GROUP brand card — Direct LicensingDirect Licensing launched.
  • 21 FebruaryRelease — “Vibe Party”. Catalogue number HIL-10083. MP3, UK, Europe and US. Hip hop and R&B.
  • 5 JanuaryHILIFE MUSIC GROUP brand card — JORVINCISubsidiary JORVINCI incorporated.
HILIFE MUSIC GROUP brand card — Direct Licensing
2017First

Industry first — "Purchase a Record Deal"

In February, subsidiary AGRADE MUSIC launches the industry-first "Purchase a Record Deal" service. UK and European trade marks are registered in the autumn, subsidiaries HILIFE DESIGNER BRANDS and HILIFE MEDIA GROUP are incorporated, and the singles "The Whistle" and "Smooth Love" are released.

8 recorded entries — 2017
  • 20 DecemberHILIFE MUSIC and HILIFE MEDIA badge platesSubsidiary HILIFE MEDIA GROUP incorporated.
  • 9 OctoberHMG DESIGNER BRANDS wordmark, HILIFE MUSIC GROUPSubsidiary HILIFE DESIGNER BRANDS incorporated.
  • 6 OctoberEuropean trade mark registered.
  • 29 SeptemberUK trade marks registered.
  • 4 SeptemberRelease — “Smooth Love”. Catalogue number HIL-10117. MP3, worldwide. Hip hop, R&B and swing.
  • 20 FebruaryAGRADE MUSIC Purchase a Record Deal cover, HILIFE MUSIC GROUPSubsidiary AGRADE MUSIC launches the industry first — Purchase a Record Deal.
  • 15 FebruaryRelease — “The Whistle”. Catalogue number HIL-10055. MP3, UK, Europe and US. Hip hop, R&B and swing.
  • 13 FebruaryMaxim — music projects with HILIFE MUSIC GROUPMaxim, of The Prodigy — current music projects.
Purchase a Record Deal, from AGRADE MUSIC — a HILIFE MUSIC GROUP label
2016Brands

AGRADE MUSIC and JORVINCI launch

AGRADE MUSIC launches in February. The JORVINCI designer clothing brand follows in August, and HILIFE DESIGNER BRANDS adds hats to its merchandise in October.

3 recorded entries — 2016
  • 19 OctoberHILIFE MUSIC GROUP branded capsHILIFE DESIGNER BRANDS add hats to the merchandise range.
  • 8 AugustJORVINCI brand launch card, HILIFE MUSIC GROUPJORVINCI designer clothing brand launched.
  • 2 FebruaryAGRADE MUSIC logo, HILIFE MUSIC GROUPAGRADE MUSIC launched.
JORVINCI designer clothing brand, launched by HILIFE MUSIC GROUP
2015Incorporation

HILIFE MUSIC GROUP is incorporated

HILIFE MUSIC GROUP is incorporated in September, alongside subsidiary AGRADE MUSIC (October) and the HI5FIVE website launch. HMG DESIGNER BRANDS and the HILIFE clothing line launch the same year, and MONSTA BOY's "Rudeboy Rudegirl" project arrives in August.

6 recorded entries — 2015
  • 29 OctoberHI5FIVE logo, HILIFE MUSIC GROUPSubsidiary HI5FIVE website launched.
  • 20 OctoberAGRADE MUSIC pathway cover, HILIFE MUSIC GROUPSubsidiary AGRADE MUSIC incorporated.
  • 21 SeptemberHILIFE MUSIC GROUP black edition logo plateHILIFE MUSIC GROUP incorporated.
  • 15 SeptemberHILIFE MUSIC GROUP embroidered sweatshirtsHILIFE clothing line launched.
  • 8 SeptemberHMG DESIGNER BRANDS logo, HILIFE MUSIC GROUPHILIFE GROUP launch HMG DESIGNER BRANDS.
  • 3 AugustMONSTA BOY — Rudeboy Rudegirl project.
HILIFE MUSIC GROUP incorporated, London
2014Structure

HILIFE MUSIC incorporated; Neil Rueben joins

Neil Rueben joins HILIFE GROUP as Chief Operating Officer in February. HILIFE MUSIC is incorporated as a limited company in September, a new logo is introduced in November, and the HILIFE clothing line and group merchandise launch — alongside the Bizzi Dixon project.

6 recorded entries — 2014
  • 12 NovemberHILIFE MUSIC GROUP monochrome wordmark plateNew logo introduced.
  • 8 SeptemberHILIFE MUSIC incorporated.
  • 7 FebruaryHandshake marking a senior appointment at HILIFE MUSIC GROUPNeil Reuben joins HILIFE GROUP as Chief Operations Officer.
  • 3 FebruaryHILIFE MUSIC GROUP printed teesHILIFE clothing line launched.
  • 13 JanuaryBizzi Dixon — single and album promotion with HILIFE MUSIC GROUPBizzi Dixon — single and album, events and media promotion.
  • 13 JanuaryHILIFE MUSIC GROUP clothing rangeMerchandise launched.
Handshake marking a senior appointment at HILIFE MUSIC GROUP
2013HILIFE GROUP

HILIFE GROUP is created

HILIFE GROUP is created in October, with a new website launch and the official launch of the HILIFE FOOTBALL ACADEMY in September. Starkey Banton's "Want My Woman Tonight" (HIL-1037, with the R&B Mix HIL-1037B) and "Summertime" (HIL-1035) join the catalogue, and the YMCA charity project begins.

9 recorded entries — 2013
  • 17 OctoberHILIFE MUSIC embossed black logo plateHILIFE GROUP created.
  • 2 SeptemberRelease — “Summertime”. Catalogue number HIL-1035. CD single, UK and Ireland. Hip hop, R&B and swing.
  • 2 SeptemberHILIFE FOOTBALL ACADEMY crestHILIFE FOOTBALL ACADEMY officially launched.
  • 2 SeptemberRelease — “Summertime”. Catalogue number HIL-1035b. Single. Hip hop, R&B and swing.
  • 3 AugustRelease — Starkey Banton, “Want My Woman Tonight”. Catalogue number HIL-1037B.
  • New website launched.
  • 15 MayRelease — Starkey Banton, “Want My Woman Tonight”. Catalogue number HIL-1037.
  • 25 AprilYMCA logo — HILIFE MUSIC GROUP charity project with the YMCAYMCA charity project.
  • 3 JanuaryMark Morrison — single, music and media promotion.
The HILIFE GROUP mark of the period
2012Catalogue

Releases across reggae and R&B

Mello D's "Alpha and Omega" (H0055) and Anton's "Perfect 10" (H0049) are released, and HILIFE FASHION is created in November.

3 recorded entries — 2012
  • 22 NovemberMello D “Alpha and Omega” cover, HILIFE MUSIC GROUPRelease — Mello D, “Alpha and Omega”. Catalogue number H0055. CD, reggae.
  • 14 NovemberHILIFE FASHION created.
  • 2 JanuaryAnton “Perfect 10” cover, HILIFE MUSIC GROUPRelease — Anton, “Perfect 10”. Catalogue number H0049. CD, R&B and hip hop.
Xclusive — a HILIFE MUSIC GROUP release of the period
2011Catalogue

Nelly and Mello D releases

The label releases Nelly's "If I Asked You" (H0041) and "Touch You Up" (H0028) and Mello D's "Reciprocal Love" (H0037). HILIFE SPORT is introduced in June.

4 recorded entries — 2011
  • 15 NovemberNelly “If I Asked You” cover, HILIFE MUSIC GROUPRelease — Nelly, “If I Asked You”. Catalogue number H0041. CD. Hip hop, R&B and swing.
  • 9 JuneHILIFE SPORT logo, HILIFE MUSIC GROUPHILIFE SPORT introduced.
  • 17 MarchMello D “Reciprocal Love” cover, HILIFE MUSIC GROUPRelease — Mello D, “Reciprocal Love”. Catalogue number H0037. CD, UK and Ireland. Hip hop, R&B and swing.
  • 15 FebruaryRelease — Nelly, “Touch You Up”. Catalogue number H0028.
Nelly — “If I Asked You”, on HILIFE MUSIC GROUP
2010Academy

HILIFE FOOTBALL ACADEMY created

The HILIFE FOOTBALL ACADEMY is created in February, and the Monsta Boy projects continue through the year.

2 recorded entries — 2010
  • 7 AugustMonsta Boy — music projects and production.
  • 19 FebruaryHILIFE FOOTBALL ACADEMY crestHILIFE FOOTBALL ACADEMY created.
The HILIFE FOOTBALL ACADEMY crest — HILIFE MUSIC GROUP
2009Expansion

Services and releases multiply

AUDIO MEDIA audio design joins the services and MONOTONE — sound design and special effects — launches. Releases include Anton's "Ghetto Love" (H049) and "I Don't Give a Damn" (H0021), Xclusive's "The Way You Like It" (H034) and "This Ain't Living (Remix)" (H057), and "PAID" (H029c).

9 recorded entries — 2009
  • 19 NovemberAnton “I Don’t Give a Damn” cover, HILIFE MUSIC GROUPRelease — “I Don’t Give a Damn”. Catalogue number H0021. CD. Hip hop, R&B and swing.
  • 10 NovemberXclusive “This Ain’t Living” cover, HILIFE MUSIC GROUPRelease — Xclusive, “This Ain’t Living (Xclusive Remix)”. Catalogue number H057. Vinyl, UK and Ireland.
  • 5 NovemberMONOTONE launched — sound design and special effects.
  • 10 JuneXclusive “The Way You Like It” cover, HILIFE MUSIC GROUPRelease — Xclusive, “The Way You Like It”. Catalogue number H034. Vinyl, UK and Ireland.
  • 25 MayHILIFE MUSIC GROUP brand card — production departmentHMG MUSIC PRODUCTION creates a second production department.
  • 12 MayAnton “Ghetto Love” cover, HILIFE MUSIC GROUPRelease — Anton, “Ghetto Love”. Catalogue number H049. CD, UK and Ireland.
  • 17 FebruaryHILIFE MUSIC GROUP brand card — production departmentProduction department capabilities expanded to meet growing internal and external demand.
  • 9 FebruaryAnton “Paid” cover, HILIFE MUSIC GROUPRelease — “Paid”. Catalogue number H029c. CD, UK. Hip hop, R&B and swing.
  • 22 JanuaryAUDIO MEDIA — audio design added to services.
HILIFE MUSIC GROUP brand card — production department
2008Media

HILIFE MEDIA launches

HILIFE MEDIA and HILIFE MEDIA GROUP commence operations, with HILIFE MEDIA officially launching in December. Anton's "Gangster Swing" (H025), Xclusive's "You and Me" (H024) and the "Paid" promo (H029) are released.

5 recorded entries — 2008
  • 3 DecemberHILIFE MUSIC GROUP brand card — HILIFE MEDIASubsidiary HILIFE MEDIA officially launched.
  • 12 NovemberAnton “Paid” cover, HILIFE MUSIC GROUPRelease — “Paid”. Catalogue number H029. White label promo, limited edition.
  • 21 AugustAnton “Gangster Swing” cover, HILIFE MUSIC GROUPRelease — Anton, “Gangster Swing”. Catalogue number H025. UK and Ireland.
  • 15 MayHILIFE MUSIC and HILIFE MEDIA badge platesHILIFE MEDIA and HILIFE MEDIA GROUP introduced — commencement of operations.
  • 20 AprilXclusive “You and Me” cover, HILIFE MUSIC GROUPRelease — Xclusive, “You and Me”. Catalogue number H024. UK and Ireland.
HILIFE MEDIA launches — a HILIFE MUSIC GROUP subsidiary
2007Founded

Commencement of operations

HILIFE MUSIC begins as recording studios in January 2007, founded by Chairman & CEO Adrian Fife. Within the year: the first logo, HMG PRODUCTIONS formed, a sound design & foley department created — with sound design work for LucasArts and Atari — plus distribution and marketing services, and the first releases including Xclusive's "Rock That Body" and Anton's "Your My Girl".

11 recorded entries — 2007
  • 22 NovemberDistribution services created, for internal and external use.
  • 4 OctoberMarketing and promotional services made available to external artists and companies.
  • LucasArts logo — sound design created for LucasArts by HILIFE MUSIC GROUPSound design created for LucasArts.
  • AugustAnton “You’re My Girl” cover, HILIFE MUSIC GROUPRelease — Anton, “You’re My Girl”.
  • Sound design created for Atari.
  • 7 JulyXclusive “Rock That Body” cover, HILIFE MUSIC GROUPRelease — Xclusive, “Rock That Body”. Catalogue number H007.
  • 18 JuneSound design and Foley department created.
  • 15 MayRecording session at a HILIFE MUSIC GROUP studioProduction team created; HMG PRODUCTIONS formed.
  • 1 MarchHILIFE MUSIC GROUP original 2007 logoOriginal logo introduced.
  • 28 FebruaryRebel Studios logo, HILIFE MUSIC GROUPStudios — Rebel Studios — expanded to meet growing internal and external production demand.
  • 7 JanuaryHILIFE MUSIC GROUP original chrome badgeCommencement of operations as a record and entertainment company, originally as recording studios.
A 2007 HILIFE MUSIC GROUP vinyl sleeve, from the first year of operations
TodayPresent

At the forefront of music and entertainment

Headquartered in London, HILIFE GROUP continues to grow as an award-winning house of labels, studios and brands — record company, publishing, media, fashion and sport.

Artists and producers at work — HILIFE MUSIC GROUP today
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